Structured Engagement Models
We operate within fixed parameters. Each pack is predefined. Custom scopes are considered selectively.
Signal
Core identity system with essential guidelines.
- Logo suite (primary, secondary, icon)
- Color system definition
- Typography system
- Basic brand usage rules
- Asset export package (SVG, PNG, JPG)
- One-page brand summary PDF
- Two revision rounds
Timeline: 3–4 weeks
Excludes: Brand strategy, market research, copywriting, sub-brands, packaging, website, social media templates, ongoing support.
Get in TouchSystem
Full brand system with positioning summary and expanded applications.
- Everything in Pack 01
- Brand positioning summary
- Extended color system (light mode, dark mode, monochrome)
- Icon style or pattern system
- Social media avatar and header usage
- Application mockups (3–4 branded contexts)
- Brand guidelines deck (15–25 pages)
- Two revision rounds
Timeline: 6–8 weeks
Excludes: Website design or development, UI/UX beyond mockups, copywriting, advertising creative, ongoing retainer support.
Get in TouchLaunch
Brand system plus marketing website. Structured rollout.
- Full brand system (as per Pack 02)
- Brand messaging framework (taglines, tone, headline samples)
- Website UI/UX design in Figma (wireframe → visual → final)
- Custom marketing website (5 pages, responsive)
- Basic SEO foundations (heading hierarchy, meta placeholders, alt-text guidance)
- Content collection setup (blog/case study structure if needed)
- Handoff package (asset folder, access transfer, Loom walkthrough)
- Two revision rounds per phase
Timeline: 12–16 weeks
Excludes: Custom development beyond marketing scope, advanced animations, SEO strategy or keyword research, ranking guarantees, CMS automation, ongoing maintenance.
Get in TouchWe selectively take on web design, development, and business automation projects outside our core brand engagements. Scoped and quoted individually.
Methodology
Research
Map business context, audience, and constraints. Define the project parameters that guide every subsequent decision.
Direction
Establish visual system parameters. Set the structural framework for identity and digital execution.
Build
Execute identity assets, digital interfaces, and supporting materials within the defined scope.
Deliver
Finalize all assets. Document the system. Close scope. Hand off structured deliverables.