Structured Engagement Models

We operate within fixed parameters. Each pack is predefined. Custom scopes are considered selectively.

Pack 01

Signal

Core identity system with essential guidelines.

Includes
  • Logo suite (primary, secondary, icon)
  • Color system definition
  • Typography system
  • Basic brand usage rules
  • Asset export package (SVG, PNG, JPG)
  • One-page brand summary PDF
  • Two revision rounds

Timeline: 3–4 weeks

Excludes: Brand strategy, market research, copywriting, sub-brands, packaging, website, social media templates, ongoing support.

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Pack 02

System

Full brand system with positioning summary and expanded applications.

Includes
  • Everything in Pack 01
  • Brand positioning summary
  • Extended color system (light mode, dark mode, monochrome)
  • Icon style or pattern system
  • Social media avatar and header usage
  • Application mockups (3–4 branded contexts)
  • Brand guidelines deck (15–25 pages)
  • Two revision rounds

Timeline: 6–8 weeks

Excludes: Website design or development, UI/UX beyond mockups, copywriting, advertising creative, ongoing retainer support.

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Pack 03

Launch

Brand system plus marketing website. Structured rollout.

Includes
  • Full brand system (as per Pack 02)
  • Brand messaging framework (taglines, tone, headline samples)
  • Website UI/UX design in Figma (wireframe → visual → final)
  • Custom marketing website (5 pages, responsive)
  • Basic SEO foundations (heading hierarchy, meta placeholders, alt-text guidance)
  • Content collection setup (blog/case study structure if needed)
  • Handoff package (asset folder, access transfer, Loom walkthrough)
  • Two revision rounds per phase

Timeline: 12–16 weeks

Excludes: Custom development beyond marketing scope, advanced animations, SEO strategy or keyword research, ranking guarantees, CMS automation, ongoing maintenance.

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Beyond Packs
Custom & Digital Projects

We selectively take on web design, development, and business automation projects outside our core brand engagements. Scoped and quoted individually.

Methodology

01

Research

Map business context, audience, and constraints. Define the project parameters that guide every subsequent decision.

02

Direction

Establish visual system parameters. Set the structural framework for identity and digital execution.

03

Build

Execute identity assets, digital interfaces, and supporting materials within the defined scope.

04

Deliver

Finalize all assets. Document the system. Close scope. Hand off structured deliverables.

See if we're a fit.

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